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Keep Pitching, Creatives

The marketing and advertising industry has always been thought of with a general axiom:  ”It’s a tough business to enter and even tougher to leave.”  Our current economic climate has many still dying...

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Twitter’s Dick Costolo Becomes CEO

In a continued effort to reinvent their business strategy, Twitter has elevated their chief operating officer, Dick Costolo, to chief executive officer. Twitter’s founder, Evan Williams, will step...

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Weekly Blueliner Newsminer

1.  Networks Not Googling For TV In an early strike, television rivals, set with websites that spool their programming such as Hulu, are balking to offer the same liberty for Google’s nascent...

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Classified Folder On Cross-Media Metrics: By IAB, 4As, and ANA

This is hardly a new theme in the discussion.  Consumers are embracing content on various channels in various forms. The interactive marketing sector will need to find appropriate methodologies for...

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Facts About The Digital Boomer

Generalizations are often made about the baby boomers.  They are fearful of technology. They do not have the energy or memory skills to successfully navigate the blurry technological advancement of our...

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