Quantcast
Channel: Blueliner » online advertising agency nyc
Viewing all articles
Browse latest Browse all 5

Facts About The Digital Boomer

0
0

Generalizations are often made about the baby boomers.  They are fearful of technology. They do not have the energy or memory skills to successfully navigate the blurry technological advancement of our time.  Parents just don’t understand has been a running phrase etched in our skulls.    

This piece from Direct Marketing News, however, tells us a different story.  This generation makes up 26% of the current population according to the U.S. Census Bureau for a total of 79 million Americans.  They also hold several of the most powerful positions in our global marketplace. Some luminaries include Paul Allen and the President among others, who manage 50% of the country’s discretionary spending.  They feel that the interactive marketing community is ignoring them, and want retribution.

As the writer Anthony Franco asks us, how do we engage this demographic who have such depth of influence? Everything must be kept simple.  Your online advertising campaigns must carry a simple message with clear direction of your business objectives. Your blog or email newsletter can alert your key customers of news updates. Daily tips can be released by the real-time channel, depending on response rates.  Social media portals like Twitter and video sharing sites work great when the message correlates with the product.  Your blog should also have a link that goes straight to customer service for troubleshooting. A labyrinthe website with useless landing pages can really hurt your impression with this demographic. Then the sales do not flow into your business.

Baby boomers will spend time reviewing your site if they know that assistance is available. Web developers must design applications to match behavioral patterns of their customer.  Links with partnerships are always good if your website does not have the answer.

Like any marketer, being prescient is the key to optimizing strategy.  A good website rich in keywords does not hurt either.


Viewing all articles
Browse latest Browse all 5

Latest Images

Trending Articles





Latest Images